WORLD CUP THEATRES
Brazil is the home of football and second to actually being sat in the Maracana; it’s the crowd’s team loving, shirt wearing and anthem singing atmosphere you want to want to be a part of. On June 12th, our 5 exclusively created fanzones opened to football fans across the region, hosted by Dubai’s favourite hotspots. LIGHTBLUE brought the samba, street culture and of course stadium atmosphere to the UAE.
These hotspots were the ultimate destinations for any football fans in Dubai to revel in the game’s electric atmosphere.
Featuring unique brand activations from Budweiser, PlayStation and Adidas, the fanzone’s ensured football fans were kept thoroughly entertained, including insta-print instagram machines, the world’s first tweet machine and also a PlayStation vending insta-shop! Our #WorldCup official theatres helped bring Brazil
to the UAE’s sandy shores.
Building 3, Unit 3114, Gold & Diamond Park, Dubai, United Arab Emirates.
Tel: +971 (0)4 341 1128
Black & White Building, 74 Rivington Street, London EC2A 3AY, United Kingdom.
Tel: +44 (0)207 033 9023
Nr 504, 62 Roeland Street, Gardens, Cape Town 8001, South Africa.
Tel: +27 (0)21461 1924
Website designed by LIGHTBLUE
© LIGHTBLUE 2017