COSTA COFFEE

FROSTINO ACTIVATION

The region’s leading handcrafted coffee chain, Costa Coffee, unveiled its new iced drink, 'Frostino’ in May 2015. Described as "a little moment of pleasure in a cup," the Frostino drink range delivered that feeling of delightful indulgence...

 

To launch this latest treat, LIGHTBLUE created little moments of happiness by sending a 'FrostinoHit Squad’ to the streets of Dubai over the course of 4 weeks.

Designed to raise awareness of the beverage launch, the squad could be spotted in branded MINI Countrymans and invited coffee-lovers to indulge in a comp-limentary Frostino at any Costa Coffee outlet across Dubai. Coffee-lovers shared their Frostino experience using the tag #firsttimefeeling.

 

DUBAI

Building 3, Unit 3114, Gold & Diamond Park, Dubai, United Arab Emirates.

Tel: +971 (0)4 341 1128

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LONDON

Black & White Building, 74 Rivington Street, London EC2A 3AY, United Kingdom.

Tel: +44 (0)207 033 9023

CAPE TOWN

Nr 504, 62 Roeland Street, Gardens, Cape Town 8001, South Africa.

Tel: +27 (0)21461 1924

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