The region’s leading handcrafted coffee chain, Costa Coffee, unveiled its new iced drink, 'Frostino’ in May 2015. Described as "a little moment of pleasure in a cup," the Frostino drink range delivered that feeling of delightful indulgence...
To launch this latest treat, LIGHTBLUE created little moments of happiness by sending a 'FrostinoHit Squad’ to the streets of Dubai over the course of 4 weeks.
Designed to raise awareness of the beverage launch, the squad could be spotted in branded MINI Countrymans and invited coffee-lovers to indulge in a comp-limentary Frostino at any Costa Coffee outlet across Dubai. Coffee-lovers shared their Frostino experience using the tag #firsttimefeeling.
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