REEBOK

ONE LIVE WORLD TOUR

November saw Dubai host it’s very first leg of the One Live World Tour.

 

This global fitness festival, hosted by Reebok and Les Mills, saw over 1800 fitness enthusiasts take to Burj Park, and sweat it out for a full afternoon and evening of gruelling classes, taken by an all-star Les Mills cast.

 

Before, during and after this event, LIGHTBLUE were on hand to bring the Reebok brand experience

to life.

 

On the run up, we filmed a host of Dubai’s influencers like @twotonedxb, @krisfade and Rosemin Manji give their best workouts for a series of promotional Instagram videos, aimed at getting everyone excited for Dubai's inaugural event.

 

On the day, our Reebok VIP space provided replenishment for their VIP athletes with healthy food and drink, as well as a unique photo op and guests could check in by signing our 3D #ONELIVE

 

Our unique fitness photo activation gave all guests the chance to strike their best mid-air poses in front of the iconic Burj Khalifa, and in the evening our very own Reebok bongo players and break-dancers entertained the crowds during their workout breaks.

DUBAI

Building 3, Unit 3114, Gold & Diamond Park, Dubai, United Arab Emirates.

Tel: +971 (0)4 341 1128

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LONDON

Black & White Building, 74 Rivington Street, London EC2A 3AY, United Kingdom.

Tel: +44 (0)207 033 9023

CAPE TOWN

Nr 504, 62 Roeland Street, Gardens, Cape Town 8001, South Africa.

Tel: +27 (0)21461 1924

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© LIGHTBLUE 2017