adidas challenged us to create an activation in The Dubai Mall to let members of the public learn about and experience the features of their new boost technology.


LIGHTBLUE created an installation incorporating displays of the latest adidas boost products, videos featuring adidas athletes talking about boost, and a boost Challenge which allowed mall go-ers the opportunity to test their energy levels wearing a pair of the new adidas ultraboost's.


LIGHTBLUE trained staff were on hand to talk shoppers through the new trainers as well as helping them register with adidas online, and also sign up for an adidas X Anghami playlist.

Between the 19th and 30th of March, 1470 people participated in the boost Challenge with over 2100 new customers registering with adidas online. As well as the adidas X Anghami playlist receiving 5800 new followers, we were also able to boost sales in the adidas store by over 200%!


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