PS4 MENA LAUNCH
LIGHTBLUE started the ball rolling at Games 13, releasing a sneak peek of the new graphics, sounds and designs of PlayStation's highly anticipated PS4, into the Middle East’s strong gaming community.
The highlight of the launch was devised to shock and awe by creating the largest outdoor laser graffiti session ever seen in the Middle East! Steffi Bow and Sya One, famed local graffiti artists, took to the streets tagging iconic areas and buildings across Dubai with PS4 logos and designs.
Gamers were encouraged to get involved live, by declaring their statuses as ‘game changers’ or ‘once in a while assassins’ by logging on to PlayStation Me on Facebook. They then read their graffiti declarations instantly on the front of the exclusive and iconic Cayan Tower in Dubai’s Marina. One gamer in particular, Hamad, won the very first PS4 in the Middle East!
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