LIGHTBLUE started the ball rolling at Games 13, releasing a sneak peek of the new graphics, sounds and designs of PlayStation's highly anticipated PS4, into the Middle East’s strong gaming community.


The highlight of the launch was devised to shock and awe by creating the largest outdoor laser graffiti session ever seen in the Middle East! Steffi Bow and Sya One, famed local graffiti artists, took to the streets tagging iconic areas and buildings across Dubai with PS4 logos and designs.

Gamers were encouraged to get involved live, by declaring their statuses as ‘game changers’ or ‘once in a while assassins’ by logging on to PlayStation Me on Facebook. They then read their graffiti declarations instantly on the front of the exclusive and iconic Cayan Tower in Dubai’s Marina. One gamer in particular, Hamad, won the very first PS4 in the Middle East!


Building 3, Unit 3114, Gold & Diamond Park, Dubai, United Arab Emirates.

Tel: +971 (0)4 341 1128

Follow Us:


Black & White Building, 74 Rivington Street, London EC2A 3AY, United Kingdom.

Tel: +44 (0)207 033 9023


Nr 504, 62 Roeland Street, Gardens, Cape Town 8001, South Africa.

Tel: +27 (0)21461 1924

Part of the Tribe Global Network

Website designed by LIGHTBLUE