The biggest trend in luxury fashion right now is streetwear, a time where labels that are from two totally different worlds are coming together in unity for an exclusive and unexpected offering. Creating a luxury experience in the digital space is an extremely difficult challenge.
TIMELESNESS AS A DISRUPTION
Seasons come and go, designers resign and takeover, trends change and re-invent themselves but true elegance is forever. In a world governed by hype and hashtags, elegance and timelessness are the true disruptions.
WHAT’S YOUR INSIGNIA?
2018 and the launch of a new accessory line up provided us with the right opportunity to prove to the world that heritage luxury doesn’t have to live on a shelf. With that in mind, we designed an omnichannel experience that would place Carolina Herrera in a position to resonate with a new breed of luxury consumers.
AN INTEGRATED INFLUENCER CONTENT AND EXPERIENTIAL CAMPAIGN
Going beyond the usual Instagram post by tying up partnerships with three of the region’s most prestigious titles including Vogue Arabia. All to make sure the brand leveraged both relevancy and reach through content that was designed specifically for them.
Finding the right talent that shared our love for elegance while making sure they all shared our values while delivering the reach the brand so desperately needed. They needed to be creative, bold, fun but most importantly they had to be unique.
Bringing all of our ambassadors together to create a regional campaign that our audience would be excited to watch and share. We created bespoke content ready to be consumed on social media. Each ambassador was treated to her very own edit in order to better reflect the bespoke approach we took.
Get the town talking by designing a brand experience with our iconic accessory line at its heart. Each value was brought to life in a manner that was unique and allowed for organic content sharing. In a world governed by hype and trends, Carolina Herrera proved that true elevated and elegant luxury can still entertain and actively engage millennials.