Standout and shine, not just for a select number of happy few but for everyone entering the convention. Demonstrate that we are part of pop-culture rather than just riding the wave.
Each year the MEFCC is the focus of gaming media and consumers alike, setting the agenda for the year ahead, where guests expect an innovative, fun and memorable PlayStation experience – bigger and better than its last.
Bringing creatively, the world of PlayStation to life in ultra-high definition, accentuating design, experience and consumer navigation at full scale. Pushing titles like Detroit, Hidden Agenda, GT Sport and God Of War, we wanted to make Playstation’s stand not only the biggest but the most memorable and interactive one.
Putting players at the center of the experience, we created a space where both the crowd’s favorites and the upcoming hits were showcased.
Each title had an area designed to fit the game’s universe boasting gaming stations as well as dedicated photobooths to transform guests into their favorite character.
AN EXPERIENCE DESIGNED FOR GAMING ENTHUSIASTS
The experience was designed to push the boundaries of storytelling, imagination and technology, featuring fully immersive areas including the PlayStation VR mezzanine and Detroit: Become Human.
A SPACE DESIGNED TO BUILD ANTICIPATION
Visitors were treated to early access to some of 2018’s most anticipated games. From God Of War to Playlink, there were games for all types of gamers and the Playstation booth was also the brand’s biggest and boldest statement yet of its focus to create worlds purely for the players.