Refik Anadol

Julius Baer Refik Anadol

Refik Anadol partnership

Julius Baer’s legacy in the world of art
is exceptional, and it’s recent partnership with renowned digital artist Refik Anadol is testament to it’s unwavering commitment to innovation.

Julius Baer retained LIGHTBLUE to create the strategic and storytelling narrative for it’s presence at Art Dubai.

The result was a truly immersive experience that allowed guests
to delve deeper into the brand’s rich history while also providing a view into
the future, supported by unique programming featuring Refik Anadol himself and Sophia the Robot.