OSN +

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House of the Dragon

PREMIER | EGYPT

For the premiere of House of the Dragon Season 2, OSN+ executed a groundbreaking stunt at the Pyramids of Giza, creating the illusion of a fire breathing dragon soaring above the iconic landmark.

Utilising angled Holagauze and high-powered projectors, the activation blended real-world effects with innovative projection mapping, avoiding CGI to heighten authenticity.

Despite logistical and technical challenges, meticulous planning ensured a seamless execution, leading to viral social media engagement, extensive press coverage, and a reinforced brand presence for OSN+.

This project demonstrated the power of immersive, real-world activations in entertainment marketing, proving that bold creativity combined with cultural resonance delivers unforgettable brand moments.

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