AGMC

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BMW M5

Sedan & Touring Launch

AGMC tasked LIGHTBLUE with creating a groundbreaking launch event for the new BMW M5 Sedan and Touring.

Attended by over 320 guests, the event featured the dramatic unveiling of the M5 Sedan on stage and a spectacular entrance of the M5 Touring via helicopter, marking its regional debut.

With engaging activations such as e-simulators, a live DJ, and photo booths, the launch generated significant buzz and social media reach, achieving AGMC’s goal of creating a viral moment while showcasing LIGHTBLUE’s expertise in delivering innovative and memorable experiences.

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