Puma

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FEARLESS ARENA

In line with it’s unwavering ambition,
PUMA partnered with LIGHTBLUE
to conceptualise and deliver a moment
that would shape culture and leave
a lasting mark on both
local and global audiences.

The extraordinary ‘Fearless Arena, defied conventional limits and showcased the pinnacle of creativity and genuine brand immersion with 10 days of football and culture programming kicked off with ambassador, Usain Bolt.

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