Playstation

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PS5 LAUNCH

Launch for the highly anticipated PS5

Sony PlayStation extended it’s 16-year creative collaboration with LIGHTBLUE to deliver an unparalleled launch for the highly anticipated PS5.

Built creatively on the core brand DNA, promise and benefit, a series of
mind-blowing world-first stunts including a wingsuit jump from the Burj Khalifa, delivered the most viewed brand content of all time to a global audience and not only led PS5 to sell out before it’s official launch but also
created a cultural phenomenon.

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